Senior Sales Manager19th September 2022
Business size doesn’t matter! Whatever your business size, you need exposure and some of the critical success drivers have come via digital and social media marketing.
Social media marketing requires both strategy and creativity. While it may seem overwhelming, it’s so important that around 92% of marketers use social media as part of their marketing efforts. Approximately 78% of sales people engaged in social media are outselling their peers who are not using social media. However, not all businesses are aware of the benefits of social media marketing. In fact, nearly 40% of small businesses don't use social media.
Builds Brand Awareness and Recognition
Social media platforms enable a high level of online brand exposure. By engaging in social media marketing, brands can reach millions of users in real time and at a low cost. This approach boosts brand visibility and awareness, increasing communication, engagement, patronage, and revenue. It also enables brands to stay relevant in the competitive business environment. Examples of social media platforms suitable for brand awareness include Facebook, Instagram, and Twitter. By offering a level playing field, small and medium-scale businesses can use social media platforms to compete with multinational companies.
Social is Great for Promoting Content
Brands sharing valuable content with the right people is always going to be an enormous differentiator from those brands that don’t at all or simply miss the mark in doing so. Show who your brand is, what makes it unique and memorable, and what drives your brand to achieve its goals each day, month, and year.
Helps Understand Your Target Customers’ Interests
You need to know what your target customers are interested in if you’re going to try to reach them effectively. You can do this by monitoring their social conversations around certain topics. This is called social listening, and can help you understand what’s important to your audience while identifying trends they’re following. You may also learn about what they’re struggling with, which can help you create content addressing those pain points.
Provides Platforms to Tell Your Brand’s Story
Using social media is a great way to share your brand’s mission and share stories. Effective storytelling can have a great impact on your brand’s image. These stories can be simple or extensive depending on what you think will be most effective.
Your digital partner
Whether it's website development, hosting you website, improving google ranking, designing a menu, flyers or social media management, we'll help you along the way within your budget. We know how crucial it is to provide evidence of ROI/lead increase through digital transformation.